Van Wijnen builds spaces for a better life. From homes and neighbourhoods to schools and care centres. Places where people love to live, work, and gather. A vision of building and living that is palpable in everything they do.

How is your audio identity going to strengthen the Van Wijnen brand?

For us, sound is an extension of who we are: warm, engaging, and authentic. In an era where communication is becoming faster, audio offers an opportunity to connect on a different level. We don’t just build houses; we create a sense of home. With a unique sound, we make that tangible. Wherever someone encounters us, from social media to a project video, our sound instantly evokes recognition and trust.

What do you hear when you listen to Van Wijnen?

You hear warmth, sincerity, and dedication. Think of organic sounds, warm acoustic instruments, and a clear rhythm that does not rush but still drives forward. We chose to avoid bombast by selecting an intimate production: close and personal. It fits who we are and what we stand for.

How important is recognisability in your sound?

Recognisability is essential. Just like in our construction process, everything revolves around consistency and trust. The music style should be distinctly Van Wijnen, without relying on one fixed tune. We want you to recognise our sound as you feel at home in the familiar surroundings of your own house.

What do you want people to feel when they hear Van Wijnen?

We want people to feel welcome and reassured, yet also experience a certain energy. Our sound should touch the listener: friendly, but not sweet; powerful, but not harsh. People should intuitively feel: here, I am in good hands. Here, they build not only with bricks but also with heart.

Why was it important for Van Wijnen to develop an audio identity?

We invest a lot in how we look, but how we sound was still uncharted territory. With audio, we make the brand more complete, consistent, and ready for all new forms of communication, from podcasts to social media videos. Additionally, it helps us remain distinctive and personal in a competitive market