Saving brands from boring music

BERTOLLI

Tutto pico bello

Bolletje

I want Bolletje!

TÜV NORD GROUP

German precision, authority and mastery.

“TAMBR immersed us in a bath of musical expertise. How do you listen to music? How do you talk about it? And what is music, really? That was incredibly helpful in the search for our own unique sound.”

Suzanne de Lange — Merkstrateeg @ City Antwerpen

Why sound sticks

Sound is one of the most effective tools to enhance brand recognition. Audio activates many different brain processes, which makes musical information strongly attach to emotions and memories. But what makes a sound so powerful that it is not only heard but also remembered?

Open Universiteit

Academic with a raw edge

The paradox of musical AI

Music is the most human of all art forms. Accessible, full of expression and able to transform a collection of frequencies into a superpower that makes us remember, cry or embrace. And with the rise of AI, producing music becomes a lot easier. But could it be that too much music is simply being made?