A quick view of our latest work in which we put our sonic branding methodology to work for both bigger and smaller brands.

Funk for AFAS

AFAS Software does not compromise on quality and transparency. Not a surprise they turned to TAMBR for scoring their complete customer journey with a fitting sonic identity. Witty and uplifting, their funky signature soundscape will meet your ears anywhere the brand travels. From podcasts to aftermovies, the AFAS Live stadium and even their software.


A sonic identity for the city of Rotterdam that captures its innovative and rowdy spirit. Recorded during lockdown as a crowdsourced initiative to support freelance musicians in uncertain times. As part of the their Branding Tookit, the sonic DNA is accessible to anyone promoting the city of Rotterdam.


The sound of science

Connecting citizens with the latest in scientific research, this governmental initiative includes videos, podcasts, events and a website. Tying it all together, we produced a coherent library of music. Embodying both progress and excitement, but still easy to listen to.

Branding your daily newsupdate

Blendle is a young Dutch news aggregator. As their service is all about reading and listening, sonic branding came as a logical next step: underscoring the whole Blendle-experience with a careful balance between urgency and accessibility.

Music at the heart of marketing

Fed up with sounding just like anyone else, software company Betabit decided to let go of colourless stock-music. Instead, they chose to build their brand around a dedicated brandscore. Firmly setting them apart from competition.

Sonic branding for innovation

Sharing our love for innovation, we were happy to save CIC Rotterdam from boring stock-music. A sonic palette that captures the playful energy of the space, housed in the iconic Groothandelsgebouw.