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WHY SONIC BRANDING?

Audio is the ultimate enabler. It ties together every single touch-point, making all of your communication more effective.

Impact & brand power

Of all brand assets, sonic brand cues have the strongest impact on recall and brand attribution.

Consistency & ease

A bespoke music library will save your brand from stock-music and complex licensing.

Pride & connection

Your own musical identity will engage your audience and employees alike.

Sonic branding AFAS

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OUR SONIC BRANDING METHODOLOGY

Stay true

STAY TRUE

Build associations that fit your brand only

STAND OUT

Get noticed by sounding distinctive

REPEAT

Create trust by behaving coherently

LATEST NEWS

De flower power van Coca-Cola

Er was weer eens ophef in reclameland. Dit keer waren we het oneens over de meest recente campagne van Coca-Cola. Is hun inspirerende manifest – Open Like Never Before – een idealistische meesterzet of eerder een goed bedoelde, maar matig uitgevoerde poging hun purpose onder de aandacht te brengen?
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Sonic branding: hype of noodzaak?

Als je een beetje hebt opgelet kan het je niet ontgaan zijn: audio is aan een opmars bezig. Zelfs lokale kranten besteden er aandacht aan. Net nu je dacht dat je alles op orde had. Een hip reclamebureau dat altijd passende muziekjes voor je uitkiest. Gezellige stock-muziek onder je online-campagnes. En misschien een lollig soundlogo. Wat is er aan de hand? Welnu, we staan aan de vooravond van een revolutie in audio. Of beter gezegd: een herwaardering.
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Do your own thing ING!

De belangrijkste eis aan corporate movies is dat ze niet mogen schuren. Geen experimenten en zo min mogelijk emotie. Hoe ongemakkelijk het kantoorleven soms kan zijn, in de cinematografische wonderwereld van de bedrijfsfilm zijn alle scherpe randjes uitgevlakt. Wat er overblijft is meestal beperkt tot twee smaken: We’re making the world a better place of Isn’t life just awesome?
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WE MAKE YOUR BRAND SOUND LIKE YOU, AND ONLY YOU. ANYWHERE YOUR BRAND TRAVELS.
"As we were learning to find and recognise our own sound, working with TAMBR was a great deal of fun. Through music, they helped us to understand our brand even better".

Alexander Klöpping (Blendle)

"TAMBR is the true expert in sonic branding. Enthusiastic professionals with a particularly large dose of knowledge and experience of how to translate brands into music"

Felice Uiterwijk (Fairtade Original)

What a great process and collaboration! With the various musical elements and building blocks we can now provide all our communication with a distinct character. Sonic branding is a must for any serious organization, it does so much more than just (moving) images!

Marco Koolen (Open Universiteit)

"The process of creating a sonic identity was really a way to re-think the personality of our business. Both in how we are and who we want to be"

Melissa Ablett (Cambridge Innovation Centre)

I believe that if your company has a strong identity, you also have to think about how it sounds. What I really liked about working with TAMBR, is that we could work directly with the creatives responsible for composing our music library.

Bas van der Veldt (AFAS)

"TAMBR enabled us to really grasp the soul of our company. And the road towards that goal was as fun as reaching it"

Luc Gimbrere (Betabit)

Looking for an agency that can help create a fresh, contemporary sound identity for your brand? Then I can truly recommend TAMBR. The people of TAMBR are musicians themselves and make sure that their composers receive a fair share for their talent. Very involved, pragmatic and a great agency to work with.

Klaas Weima (CMOtalk)