Feetje is the oldest baby clothing brand in the Netherlands. Founded in 1980, it has been providing the little ones with colourful outfits for generations. A beautiful Rotterdam brand that TAMBR was able to enrich with a suitable musical brand identity. Accessible with a touch of magic.

Feetje does not do TV commercials or online campaigns. Why did you still decide to develop a musical brand identity?

Feetje has been around since 1980 and holds a strong position in the baby clothing market. We take our identity very seriously, but had never heard of audio marketing. When we got in contact with TAMBR, we instantly knew we wanted to develop a musical brand identity too. When you think about it, audio is a logical addition to our carefully developed brand!

You are very active online. What are the channels where we will hear you?

Instagram and Facebook suit us best. Media focused on visual communication and where many young parents can be found. Ideal for showcasing our ever-changing and colourful collections. And now to be heard too!

How did TAMBR help you find your own sound? And how does Feetje sound?

TAMBR guided us very smoothly through the creation process. That was great, because we weren’t used to thinking so deeply about music. A fitting mood board was ready quite quickly, from which TAMBR could start producing. Eventually, we ended up with an accessible sound. Without too many cute clichés but with a touch of magic.