About Sonic Branding
What Does a Good Radio Ad Sound Like?
What makes a radio spot effective, creative, and distinctive?
Musical Magic Measured
What does music really bring to your brand? Here’s what the research says.
Creating Brand Awareness with Audio
Here’s how audio helps you become top-of-mind faster.
Musical Expression
The impact of AI on our musical expression.
How Effective is Sonic Branding?
Discover what using your own music does for your brand experience.
Where to Use a Sound Logo?
Where do you place your sound logo for maximum effect?
Building Your Brand with Sound
How long does it take for listeners to associate your sound with your brand?
Why Sonic Branding?
Why it’s time to look beyond stock music and common audio logos.
The Sound of Railways
Even without competition, sonic branding can make a difference.
The Dilemma of T-Mobile
What does a brand sound like that wants to be both exclusive and affordable?
Our Parliament in Music
What do the musical preferences of MPs say about their party?
BMW’s Roaring Fridge
What kind of sound do electric cars make?
A Sound Logo, How?
What we can learn from three iconic sound logos.
The Notes of Lidl
Why borrowed music contributes little to your brand.
Coolblue’s Whistle
Why Coolblue’s sound has to work so hard.
Do Your Own Thing, ING
What does a corporate film really say about a brand?
Clichés in Advertising Music
Why musical clichés serve a purpose.
Choosing with Sound
How audio helps us make decisions.
Coke’s Flower Power
What if a brand steps too far out of its role?
Sonic Branding: How?
What can a brand do with the rise of audio?
Musical Formation with AI
What is the ideal coalition according to musical data?
Advertising Music: Hit or Miss?
What does a musical advertising hit really yield?
How Expensive Does Cognac Sound?
Can a single note be enough to convey luxury?
The Paradox of Musical AI
Does AI make music more creative or meaningless?
Heineken’s Musical Lift
How beer and music can reinforce each other.
The Circles of Odido
Why T-Mobile said goodbye to an iconic sound.
ASR Just Does It
Running a musical campaign during the pandemic.
Creativity in Times of AI
What is creativity and how do we protect it?
The Sound of Italy
What makes Italian brands recognisable (or not)?
In Search of a Coalition
What does the favourite music of our parliament reveal?
The Sound of Your Mascot
What we can learn from three iconic brand mascots.
Why Sound Sticks
The psychological power of a memorable brand sound.
Trademark and Music
How do you register a roaring lion?
The SOS of Van Moof
How can a simple sound provoke so much irritation?
The Sound of Elections
The power of music during campaign time.
Just Eat Thuisbezorgd
Does every market deserve its own sound logo?
Karwei’s Trendy Coat
The musical evolution of the tasteful DIY store.
The Eurodance of Intel
The refreshment of an iconic logo.
A New Classic?
How old-fashioned is Albert Heijn’s new jingle?