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Soundtrack010

Client: Rotterdam Partners

A sonic identity for the city of Rotterdam that captures its innovative and rowdy spirit. Recorded during lockdown as a crowdsourced initiative to support freelance musicians in uncertain times. As part of the their Branding Tookit, the sonic DNA is accessible to anyone promoting the city of Rotterdam.

 

The sound of science

Client: Nationale Wetenschapsagenda

Connecting citizens with the latest in scientific research, this governmental initiative includes videos, podcasts, events and a website. Tying it all together, we produced a coherent library of music. Embodying both progress and excitement, but still easy to listen to.

Branding your daily newsupdate

Client: Blendle

Blendle is a young Dutch news aggregator. As their service is all about reading and listening, sonic branding came as a logical next step: underscoring the whole Blendle-experience with a careful balance between urgency and accessibility.

Music at the heart of marketing

Client: Betabit

Fed up with sounding just like anyone else, software company Betabit decided to let go of colourless stock-music. Instead, they chose to build their brand around a dedicated brandscore. Firmly setting them apart from competition.

Sonic branding for innovation

Client: CIC

Sharing our love for innovation, we were happy to save CIC Rotterdam from boring stock-music. A sonic palette that captures the playful energy of the space, housed in the iconic Groothandelsgebouw.

A musical identity for a podcast

Client: Een Podcast Over Media

“Not too pretentious” was the only brief we got for branding this podcast. Hosted by two self-conscious Millennial entrepreneurs, what we came back with was this ironic tribute to stock-music.