People perceive brands as a set of expectations. Beliefs about how a brand will perform, as an extention of their identity. As such, consumers are fuelled by the memories, emotions and stories that hold your brand together.
When confronted with choice, we instinctively seek out those brands we trust. Those that live up to our expectations. Repeatedly. But that’s only half the battle. To become memorable, a brand first needs to be recognised.
Most brands understand that this is achieved through consistency, embracing a distinct look and feel. However, there’s one aspect of human sensory perception that’s holding the most potential: sound.