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First name
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Last name
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E-mail
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Brand
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Industry
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Who are your main competitors?
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What is the function of your product or service?
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How does your brand make people feel?
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In what spaces would your brand feel itself at home?
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How does your brand move?
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What does your brand feel like when you touch it?
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The ultimate aim of your brand is to:
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Build a paradise
Leave a mark
Provide structure
Connect with others
The way your brand fulfills that promise:
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By providing safety
By sharing knowledge
By giving freedom
The way your brand fulfills that promise:
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By rebelling against the status quo
By exerting power over others
By showing mastery and skill
The way your brand fulfills that promise:
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By innovation
By taking the lead
By offering a helping hand
The way your brand fulfills that promise:
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By getting intimate
By making fun
By welcoming others
Which song woud you choose as soundtrack for your brand?