Your identity in sound
Growing your brand with music
Audio is a powerful marketing tool
Research shows that branded audio-assets are more effective than visual cues. That’s why more and more brands are developing a sonic identity. As a result, music is shifting from a tactical tool to an instrument for long-term brand building. Based on scientific research, our objective method enables you to do just that.
Our strategic approach will cover the following topics:
- Am I sounding sufficiently distinct, compared to my competitors?
- How do I come across in a recognisable way, without getting boring?
- What exactly is the value of my current sonic brand?
The sound of your brand, tried and tested. The starting point for your identity in audio.Learn more
Your brand translated into musical guidelines. A musical addition to your brand book.Learn more
A bespoke music library, composed to fit all your communication.Learn more
The sound of the railways
Does it make any sense at all to distinguish yourself if the consumer has no options? Well in that case, especially! Because monopolists often promote goods and commodities that play a social role. Such as the railways.Continue reading
The sonic branding of Italy
Some brands are very dependent on their category codes, such as products with an Italian origin. But there too lies an opportunity for musical expressiveness, although hidden in subtle details. An exploration.Continue reading
Should you use hits in commercials?
Last year, the advertising music top-40 of all time was compiled for the first time. A great initiative. But the real question is: what does an advertising hit actually do for your brand?Continue reading
How expensive does cognac sound?
Music in campaigns can create strong associations. Preferably with the brand itself. But does that also work with a single note? That’s wat Louis XIII is trying with their new campaign.Continue reading