What is a brand anthem?
THE SOUNDTRACK OF YOUR BRAND
A brand anthem is the musical foundation of your audio identity. A powerful expression of your brand values, mission, and brand personality. Captured in a composition that can evolve into a valuable brand asset.
Why do you need a brand anthem?
Developing a musical identity requires a blueprint. A foundational composition that reflects your musical strategy. Providing guidance on instrument use, rhythm, and melody. This is exactly what a brand anthem, or brandscore, does.
This composition is often delivered in various moods, adapted to the relevant types of media. After all, a recruitment campaign isn’t the same as an internal project video. And an aftermovie requires a different vibe than your Instareels.
A brand anthem is a composition of around two minutes. Serving as a palette for developing audio assets such as a sound logo, audio UX or even the soundtrack of your tv ad. And what’s more, it can even become the unofficial theme song of your brand. Making your employees feel proud and engaged.
The brand anthem of Campina
Campina has an ‘always on’ strategy. As such, audio plays a significant role for the brand, which aims to convey the feeling of a ‘strong start’. This led to a down-to-earth and cheerful brandscore. Supported by a driving rhythm section and performed with familiar-sounding instruments. Exactly what you need for a strong start of the day.
Campina brand anthem
TAKE THE FIRST STEP TOWARDS A BETTER SOUNDING BRAND
Download our whitepaper and discover how to make music work for your brand.