What is audio ux?
YOUR SONIC USER EXPERIENCE
Audio UX is about applying sound cues to boost the user experience of your product or service. Whether it’s app notifications, the hum of an electric car or even the buzz of your toothbrush. Every sound matters.
What is audio UX?
Sound helps us to navigate the world around us. To avoid danger or when estimating distance. Sound tells us where we are, where we’re heading, or what’s expected of us. Signalling success or failure.
We can perceive more timbral nuances than shades of colours. And we not only listen with our ears, but also with our skin, bones and muscles. That’s why we instinctively react to a ringing bike bell and look up when we hear a car accelerating. In an instant.
Of course, visual cues play a crucial role in using products and services. But adding an audio component takes your user experience to another level. Here’s how.
Using audio cues not only creates brand recognition but also gives users a sense of trust. That’s how audio UX can contribute to building a robust brand identity.
Ease of use
A well-crafted audio UX supports users in navigating your product or service. This reduces reliance on visual cues and enhances the user experience.
Sound adds an emotional layer to your user experience. This makes your product much more enjoyable and appealing to use. Resulting in a nice competitive edge.
The role of sound
Unexpected noises trigger a cortisol rush, putting us on high alert, ready to fight or flee. As such, a poorly designed sound experience can mess with your brand perception. In a split second.
As we all have experienced, music and emotions are strongly connected. Major chords throw a party, rapid beats trigger a sense of urgency, and a cello whispers melancholy. Cultural codes that resonate from Manila to Madrid.
Our brain struggles to multitask with audio. Try following two conversations at once. Or to concentrate in a noisy place. So to avoid ending up as noise, be sure to think about the context in which your product is being heard.
We tend to dodge unpleasant sounds and gravitate towards the pleasant ones. That’s why too loud background music can have customers run for cover. Instead, a fitting audio UX keeps consumers engaged by making your product more enjoyable to use. Again and again.
TAMBR on audio UX
Niels de Jong
Oprichter / Muzikaal strateeg
Niels is opgeleid tot jurist én uitvoerend pianist, werd getraind als bankier en verdiende zijn sporen als strateeg in de creatieve industrie. Hij is mede-oprichter en muzikaal strateeg bij TAMBR.
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