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Whitepaper sonic branding

Want to grow your brand with music but not sure where to start? Download our white paper on sonic branding and learn why audio is becoming increasingly important, why sound is one of your most effective brand asset, and how you can amplify your brand in just three steps.

Yes, send me your whitepaper sonic branding!

BMW’s flying fridge

The subtle art of branding is striking a balance between distinctiveness and fit. You want to attract attention with a voice of your own, but at the same time connect with the product category. A balance that lies differently for each brand.

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Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

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Sonic branding: what’s the hype?

The rise of voice is undeniable and digital radio is becoming a mass medium. At the same time, the number of online video formats keeps on growing and the reach of podcasts is exploding. So where to start as a brand?

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