Whitepaper sonic branding
Want to grow your brand with music but not sure where to start? Download our white paper on sonic branding and learn why audio is becoming increasingly important, why sound is one of your most effective brand asset, and how you can amplify your brand in just three steps.
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Need a soundlogo, anyone?
Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?Continue reading
Sonic clichés in advertising
Although they are well-worn, clichés do have a role to play. Because how does one stand out if everyone sounds unique? Therefore: an ode to the most persistent clichés in advertising music.Continue reading