Home / Academy / Educatie / Whitepaper radio
Back to menu

Whitepaper radio

Building brand awareness with audio? Download our whitepaper on radio advertising, discover what radio can do for your brand, and learn what to consider when developing a captivating radio commercial.

Yes, send me your whitepaper sonic branding!

BMW’s flying fridge

The subtle art of branding is striking a balance between distinctiveness and fit. You want to attract attention with a voice of your own, but at the same time connect with the product category. A balance that lies differently for each brand.

Continue reading

Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

Continue reading

Sonic branding: what’s the hype?

The rise of voice is undeniable and digital radio is becoming a mass medium. At the same time, the number of online video formats keeps on growing and the reach of podcasts is exploding. So where to start as a brand?

Continue reading