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Sonic branding newsletter

Want to stay informed about our quest for a better sounding world? Get updated about our projects, stay informed on the latest news in sonic branding and treat yourself to a healthy dose of musical expertise.

Ja, ik ontvang graag de TAMBR nieuwsbrief!

Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

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Sonic clichés in advertising

Although they are well-worn, clichés do have a role to play. Because how does one stand out if everyone sounds unique? Therefore: an ode to the most persistent clichés in advertising music.

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