Podcast sonic branding
Interested in sonic branding? Then listen to our podcast and immerse yourself in the world of music, brain and marketing. In three episodes we explain exactly what music is, how it works in your brain and how it can support your marketing.
Ja, stuur me naar jullie podcast over sonic branding!
BMW’s flying fridge
The subtle art of branding is striking a balance between distinctiveness and fit. You want to attract attention with a voice of your own, but at the same time connect with the product category. A balance that lies differently for each brand.Continue reading
Need a soundlogo, anyone?
Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?Continue reading
Sonic branding: what’s the hype?
The rise of voice is undeniable and digital radio is becoming a mass medium. At the same time, the number of online video formats keeps on growing and the reach of podcasts is exploding. So where to start as a brand?Continue reading