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Podcast sonic branding

Interested in sonic branding? Then listen to our podcast and immerse yourself in the world of music, brain and marketing. In three episodes we explain exactly what music is, how it works in your brain and how it can support your marketing.

Ja, stuur me naar jullie podcast over sonic branding!

Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

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Sonic clichés in advertising

Although they are well-worn, clichés do have a role to play. Because how does one stand out if everyone sounds unique? Therefore: an ode to the most persistent clichés in advertising music.

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