Masterclass sonic branding
Everyone knows about the power of music. But how to apply it for your brand?
In our masterclass we unravel the concept of sonic branding. Taking a deep dive into the properties of music, the effect on our behaviour and how you can make music and sound work for your brand.
Ja, neem contact met mij op voor het plannen van een masterclass.
Need a soundlogo, anyone?
Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?Continue reading
Sonic clichés in advertising
Although they are well-worn, clichés do have a role to play. Because how does one stand out if everyone sounds unique? Therefore: an ode to the most persistent clichés in advertising music.Continue reading