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Masterclass sonic branding

Everyone knows about the power of music. But how to apply it for your brand?

In our masterclass we unravel the concept of sonic branding. Taking a deep dive into the properties of music, the effect on our behaviour and how you can make music and sound work for your brand.

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Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

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Sonic clichés in advertising

Although they are well-worn, clichés do have a role to play. Because how does one stand out if everyone sounds unique? Therefore: an ode to the most persistent clichés in advertising music.

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