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Masterclass sonic branding

Everyone knows about the power of music. But how to apply it for your brand?

In our masterclass we unravel the concept of sonic branding. Taking a deep dive into the properties of music, the effect on our behaviour and how you can make music and sound work for your brand.

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BMW’s flying fridge

The subtle art of branding is striking a balance between distinctiveness and fit. You want to attract attention with a voice of your own, but at the same time connect with the product category. A balance that lies differently for each brand.

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Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

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Sonic branding: what’s the hype?

The rise of voice is undeniable and digital radio is becoming a mass medium. At the same time, the number of online video formats keeps on growing and the reach of podcasts is exploding. So where to start as a brand?

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