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Masterclass sonic branding

Everyone knows about the power of music. But how to apply it for your brand?

In our masterclass we unravel the concept of sonic branding. Taking a deep dive into the properties of music, the effect on our behaviour and how you can make music and sound work for your brand.


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BMW’s flying refridgerator

The subtle art of branding is striking a balance between distinctiveness and fit. You want to attract attention with a voice of your own, but at the same time connect with the product category. A balance that lies differently for each brand.

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Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

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Sonic branding: hype or necessity?

Audio is on the rise and that requires strategy. Just when you thought you had everything in order. An advertising agency that chooses appropriate music for your campaigns. And cozy stock music for your online communication. What is going on?

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