StëlzStëlz is made of sparkling water, alcohol and a hint of fruit. A clear and refreshing drink, without unnecessary calories. Rooted in festivals and music, creating a brand anthem was a natural move for the first ever Dutch hard seltzer brand.
“We love Instagram and TikTok. Just like our target audience, which we involve a lot in our campaigns. For them, we create a lot of short videos so we needed a tune that could quickly add an emotional layer to our content.”Glenn Cornelisse, co-founder Stëlz
As a start-up, why did it make sense to develop your own sonic brand?
Stëlz is completely built on social media, influencer-marketing and events. That suits our target audience and the pioneering role we play in the market. We are a young start-up with a close-knit community in which music, festivals and going out play a major role. Music is therefore not an add-on for us, but the core of our marketing strategy. The step to develop our own tune was therefore quite obvious and we are glad that it is now available for everyone to hear!
Stëlz brand anthem
On which online platforms will we encounter your brand? And what would that sound like?
We love Instagram and TikTok. Just like our target audience, which we involve a lot in our campaigns. For them, we create a lot of short videos so we needed a tune that could quickly add an emotional layer to our content. That is why we decided for a cinematic track that instantly pulls you in. A rousing and even slightly ominous brand anthem with a touch of ’80’s nostalgia. Suitable for a spontaneous house party, but also fit for festivals such as Lowlands or Awakenings. Of course topped off with a bold sound logo in different varieties.
How did TAMBR help you find your own sound?
After an extensive intake and briefing, TAMBR quickly produced a number of fitting demos. We then painstakingly worked on those until we were satisfied, in a fruitful and creative process that TAMBR managed flexibly. The end-result fits perfectly well with our brand, audience and content. Let’s go!
Meerdervoort helpt haar klanten met het opbouwen van financiële vrijheid. Op een veilige manier, waarbij risicobeperking belangrijker is dan maximaal rendement. Dat resulteerde in een klassieke, betrouwbare klank met een subtiele dynamiek.Listen & learn
Since 1891, 's Heeren Loo has been assisting people living with disabilities to shape their lives as they wish: as well and independently as possible. TAMBR translated that noble mission into a caring musical narrative. A 'step forward' in music.Listen & learn
Crystal Clear geeft je dat broodnodige rustmoment op een drukke dag. Zodat je weer met een frisse blik vol energie vooruit kan. Die sensatie vertaalde TAMBR naar een kristalheldere tune vol ritmische dynamiek, geaccentueerd door muzikale rustpunten.Listen & learn