Stëlz

“We love Instagram and TikTok. Just like our target audience, which we involve a lot in our campaigns. For them, we create a lot of short videos so we needed a tune that could quickly add an emotional layer to our content.”

Glenn Cornelisse, co-founder Stëlz

As a start-up, why did it make sense to develop your own sonic brand?

Stëlz is completely built on social media, influencer-marketing and events. That suits our target audience and the pioneering role we play in the market. We are a young start-up with a close-knit community in which music, festivals and going out play a major role. Music is therefore not an add-on for us, but the core of our marketing strategy. The step to develop our own tune was therefore quite obvious and we are glad that it is now available for everyone to hear!

On which online platforms will we encounter your brand? And what would that sound like?

We love Instagram and TikTok. Just like our target audience, which we involve a lot in our campaigns. For them, we create a lot of short videos so we needed a tune that could quickly add an emotional layer to our content. That is why we decided for a cinematic track that instantly pulls you in. A rousing and even slightly ominous brand anthem with a touch of ’80’s nostalgia. Suitable for a spontaneous house party, but also fit for festivals such as Lowlands or Awakenings. Of course topped off with a bold sound logo in different varieties.

How did TAMBR help you find your own sound?

After an extensive intake and briefing, TAMBR quickly produced a number of fitting demos. We then painstakingly worked on those until we were satisfied, in a fruitful and creative process that TAMBR managed flexibly. The end-result fits perfectly well with our brand, audience and content. Let’s go!