Walibi

“TAMBR really took us by the hand. From solid strategy to mastering the tracks in the studio.”

Marcel Paquay, Head of Strategy, Insights & Revenue Walibi

What was the reason for Walibi to create a musical identity?

At Walibi, we believe in developing distinctive brand assets, which are characteristic and recognisable elements that are linked to your brand. For example, we pay close attention to consistent branding and we continuously measure how our assets are performing. We didn’t have audio-assets yet, so a soundlogo was the first step!

How do you look back on developing your own tune?

TAMBR really took us by the hand. From solid strategy to mastering the tracks in the studio. An exciting process too, because we had never done this before. The best moment for me was when the first demos were presented and we heard our own brand in music.

Can you describe the sound of Walibi?

Walibi is already very popular and has the ambition to attract even more families with children. This has been taken into account when creating the tune. It’s is of course cheerful and catchy, but also uses samples and electronics that are familiar to today’s parents.

What are your plans with the sound of Walibi?

From developing our sound logo, we soon went to produce an entire track that we now use in all of our campaigns. But we have also developed versions to suit different seasons and events, including our infamous Fright Nights. And of course it would be great to also integrate our tune in the actual experience in the park!