Audio Identity
Campaigns
Audio UX
Education
Publications
ResearchBlendle
Blende is all about reading and listening. As such, sonic branding was a logical step for the media company from Utrecht. We provided the Blendle experience with appropriate musical identity in a careful balance between urgency and accessibility.
“By working with TAMBR we have learned to recognise ourselves in music. And that’s a really great experience”
Alexander Klöpping, founder Blendle
The sound of Blendle
Is Blendle standing above or next to the listener? That was the central question in our search for suitable music for the Blendle Audio user experience. After all, listening to news articles on-demand requires a different approach than a newscast that is broadcast at fixed times. So where did we end up? Right in between. A modest leader with still enough newsy character. With an important role for the human voice, in order to underline the idea of communication.
Blendle intro leader
A tune for every moment
Blendle Audio publishes several broadcasts per day. And the character of each news article is also different. That’s why we created an extensive audio library. Recognisable as Blendle, but adapted to the time of day and the subject-matter.
Blendle Bedtime Story
Blendle Daily Story
The final piece of every Blendle Audio show is the closing leader. Composed to give the listener a rounded and optimistic feeling. A positive ending to the Blendle listening experience.
Blendle end leader
“Developing Blendle’s audio identity was by far one of the nicest things to work on at Blendle.”
Jeroen Amelsbeek, Head of Communication Blendle
Related work
Valess
Valess is a cheerful and accessible brand that helps consumers take the first step towards a meal without meat. Made on a dairy basis, rich in nutrients and with a crunchy bite. Translated by TAMBR into an optimistic and danceable tune. So tasty!
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Stëlz
Stëlz is made of sparkling water, alcohol and a hint of fruit. A clear and refreshing drink, without unnecessary calories. Rooted in festivals and music, creating a brand anthem was a natural move for the first ever Dutch hard seltzer brand.
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Hallmark
Better than anyone, Hallmark understands how valuable our relationships are. With its greeting cards, the brand inspires us to connect with the people around us. Every day again. And just recently also with music. Are you listening?
Listen & learn