Blendle

“By working with TAMBR we have learned to recognise ourselves in music. And that’s a really great experience”

Alexander Klöpping, founder Blendle

The sound of Blendle

Is Blendle standing above or next to the listener? That was the central question in our search for suitable music for the Blendle Audio user experience. After all, listening to news articles on-demand requires a different approach than a newscast that is broadcast at fixed times. So where did we end up? Right in between. A modest leader with still enough newsy character. With an important role for the human voice, in order to underline the idea of ​​communication.

A tune for every moment

Blendle Audio publishes several broadcasts per day. And the character of each news article is also different. That’s why we created an extensive audio library. Recognisable as Blendle, but adapted to the time of day and the subject-matter.

The final piece of every Blendle Audio show is the closing leader. Composed to give the listener a rounded and optimistic feeling. A positive ending to the Blendle listening experience.

“Developing Blendle’s audio identity was by far one of the nicest things to work on at Blendle.”

Jeroen Amelsbeek, Head of Communication Blendle