AupingAuping has been producing beds and mattresses of the highest quality since 1888. A leading brand for which TAMBR developed a subtle musical identity, applicable to their entire customer journey. Craftsmanship and guts, translated into music.
“We leggen heel veel aandacht in de dingen die we maken en daarin is audio eigenlijk het verlengstuk van onze identiteit.”Ine Stultjens, Manager Marketing & Communicatie Auping
The sound of Auping
Guts, craftsmanship and sustainability form the basis of the family business from Deventer. At the same time, Auping is an ambitious company in a fairly competitive market. For the sound of Auping, we therefore opted for a nuanced palette that sounds both innovative and traditional. Calming but also adventurous. Up close recorded piano and clarinet, combined with subtle factory sounds and a soothing beat. Touchable and intimate, just like the brand itself.
Auping brand anthem
A widely applicable audio library
Auping communicates continuously and on many different channels. Radio, television, but also social media play an important role in building the brand. But each channel has its own character. And each campaign has its own story. Audio is ideally suited to provide a bridging factor between all of these touchpoints. That is why we created a modular music library that can be adapted to any format. This way Auping is assured of a fitting tone, suitable for anymoment. Without losing its character.
Auping radio campagne
Het sluitstuk van elke muzikale identiteit is een treffend audiologo. Een compacte samenvatting van het merk in geluid, geschikt om uit te groeien tot distinctive brand asset. Voor Auping resulteerde dat in een lieflijke melodie, ondersteund door een rijke en gelaagde productie.
Het proces om tot onze eigen sound te komen verliep heel erg goed. Het was een heel waardevol traject, ook om ons eigen merk goed te leren kennen.Ilse Peters, Brand Manager Auping
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