‘s HeerenlooSince 1891, 's Heeren Loo has been assisting people living with disabilities to shape their lives as they wish: as well and independently as possible. TAMBR translated that noble mission into a caring musical narrative. A 'step forward' in music.
“TAMBR provided us with the tools and vocabulary to make informed choices and avoid getting stuck in a discussion about personal taste. In which we believe we’ve succeeded.”Sandra Teijgeler, Corporate Communications Advisor ‘s Heeren Loo
What is the importance of an audio identity for ‘s Heeren Loo?
As a leader in disability care, ‘s Heeren Loo deserves a strong and coherent brand. Our visual style guide and writing guidelines already ensure consistency. But adding a musical chapter will definitely further strengthen our brand.
‘s Heeren Loo brand anthem
What core values does your musical identity embody?
‘s Heeren Loo’s musical identity is built on the values of ‘warm and gentle,’ ‘open and expansive,’ and ‘flowing and forward.’ This translates into a warm sound complemented by strong rhythmic elements and growing movement. An fun and distinctive element is the laughter in the sound logo, symbolising the promises we make as an organisation. A good life for our clients, fulfilling work for our employees, and a sustainably healthy organisation.
How do you reflect on the creative process?
Discussing the ‘sound of your brand’ is challenging. But TAMBR made it transparent and understandable. They provided us with the tools and vocabulary to make informed choices without getting stuck in a debate about personal taste. In which we believe we’ve succeeded.
How is the sound of ‘s Heeren Loo embedded in the organisation?
Our musical identity is documented in a comprehensive music library and a practical guide. Accessible to all employees and agencies through our brand portal. Simple actions, like adding a sound logo, can be done internally. For more complex tasks, such as editing music for an entire video, we engage external agencies.
‘s Heeren Loo sound logo
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