Contact
Home / Cases / bpfBOUW

bpfBOUW

bpfBouw is the pension fund for the construction industry. A committed organisation that is closely linked to the sector. Following their updated positioning, TAMBR created a fitting musical identity. A reliable and sturdy sound with a caring character.

“The whole process was extremely pleasant! From the search for the right brand personality to exploring musical perspectives.”

Jenny Hudepohl, APG

What prompted you to develop a musical identity as a pension fund?

bpfBOUW has developed a new vision, mission and strategy. As part of our updated positioning, we wanted to include audio next to our visual style and tone-of-voice. Since we are doing more with video and podcasts, it was a logical choice to also develop the musical aspect of our brand.

bpfBOUW soundlogo

0:00
/

How do you look back on the creative process?

The whole process was extremely pleasant! From searching for the right brand personality to exploring musical perspectives. And once we had made that choice, working on our brand anthem also turned out to be a great deal of fun.

How are you applying your audio identity?

All our content can now be underscored with our own distinctive music, because we have access to fitting audio for all possible formats and situations. This makes it very easy to get started!

bpfBOUW brand anthem

0:00
/

's Heerenloo

Since 1891, 's Heeren Loo has been assisting people living with disabilities to shape their lives as they wish: as well and independently as possible. TAMBR translated that noble mission into a caring musical narrative. A 'step forward' in music.

Listen & learn

AFAS

AFAS Software is an idiosyncratic software company that is known for not making any concessions to quality and efficiency. No wonder they ended up with TAMBR. We provided their entire customer journey with a funky sound full of signature details.

Listen & learn

's Heerenloo

Since 1891, 's Heeren Loo has been assisting people living with disabilities to shape their lives as they wish: as well and independently as possible. TAMBR translated that noble mission into a caring musical narrative. A 'step forward' in music.

Listen & learn