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auto-dealer.com

Well-known brands, unbeatable prices, independent advice and local service. auto-dealer.com aims to transform the purchase of a new car into a superior buying experience. An ambitious goal, translated into music by TAMBR.

“TAMBR really tried to figure out who our brand is, then was super committed to following up on all the feedback and producing iterations. This is how the tune has really become ours.”

Joep de Caluwé, CMO Delta Car Trade

What was the reason behind developing an audio identity for auto-dealer.com?

We paid a lot of attention to the user experience of auto-dealer.com and thought long and hard about our brand identity. For us, sonic branding is a necessary piece of that puzzle. Moreover, we operate in a fairly competitive market, so staying silent was not an option!

auto-dealer.com soundlogo

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auto-dealer.com is a new brand. What advice would you give brands when launching their identity?

You can only launch your brand once, so do it right and take an integrated approach. This means that meeting your audience on all relevant platforms and channels with a coherent message. That also requires that your musical identity can be adapted to both broadcast on radio and television and, for example, campaigns on social media.

How was it to work with TAMBR?

It was a real pleasure and we are very happy with the result! This mainly has to do with their structured way of working. TAMBR really tried to figure out who our brand is, and then was super dedicated in following up on all the feedback and producing iterations. This is how the tune really became ours.

auto-dealer.com brand anthem

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's Heerenloo

Since 1891, 's Heeren Loo has been assisting people living with disabilities to shape their lives as they wish: as well and independently as possible. TAMBR translated that noble mission into a caring musical narrative. A 'step forward' in music.

Listen & learn