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ResearchWhy Volkswagen sounds like a woman
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The sonic branding of Italy
Some brands are very dependent on their category codes, such as products with an Italian origin. But there too lies an opportunity for musical expressiveness, although hidden in subtle details. An exploration.
Continue readingThe sonic branding of Italy
Some brands are very dependent on their category codes, such as products with an Italian origin. But there too lies an opportunity for musical expressiveness, although hidden in subtle details. An exploration.
Continue readingThe sound of the railways
Does it make any sense at all to distinguish yourself if the consumer has no options? Well in that case, especially! Because monopolists often promote goods and commodities that play a social role. Such as the railways.
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