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ResearchThe sound of the railways
A world without brands is extremely impractical. After all, we as consumers are lazy. Faced with choices, we fall back on our habits. How does audio help us with that?
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Some brands are very dependent on their category codes, such as products with an Italian origin. But there too lies an opportunity for musical expressiveness, although hidden in subtle details. An exploration.
Continue readingThe sonic branding of Italy
Some brands are very dependent on their category codes, such as products with an Italian origin. But there too lies an opportunity for musical expressiveness, although hidden in subtle details. An exploration.
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