Need a soundlogo, anyone?
The sound of the railways
Does it make any sense at all to distinguish yourself if the consumer has no options? Well in that case, especially! Because monopolists often promote goods and commodities that play a social role. Such as the railways.Continue reading
BMW’s flying fridge
The subtle art of branding is striking a balance between distinctiveness and fit. You want to attract attention with a voice of your own, but at the same time connect with the product category. A balance that lies differently for each brand.Continue reading
Why Volkswagen sounds like a woman
A world without brands is extremely impractical. After all, consumers are lazy. Faced with choices, we fall back on our habits. How does audio help us with that?Continue reading