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Sound logo

Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

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Intel’s Eurodance inside

The Intel bong is undisputedly one of the most famous sound logos of our time. But iconic brands also have to stay fresh and so the chip factory recently launched a new version of its musical signature.

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Sonic branding for Albert Heijn

With the revaluation of the old-fashioned jingle, Albert Heijn is taking the lead. Text and music have always been an effective combination. But are we dealing with a new classic here?

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