Home / Homepage

Homepage

BMW’s flying fridge

The subtle art of branding is striking a balance between distinctiveness and fit. You want to attract attention with a voice of your own, but at the same time connect with the product category. A balance that lies differently for each brand.

Need a soundlogo, anyone?

Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?

Sonic branding: what’s the hype?

The rise of voice is undeniable and digital radio is becoming a mass medium. At the same time, the number of online video formats keeps on growing and the reach of podcasts is exploding. So where to start as a brand?