BMW’s flying fridge
The sound of the railways
Does it make any sense at all to distinguish yourself if the consumer has no options? Well in that case, especially! Because monopolists often promote goods and commodities that play a social role. Such as the railways.Continue reading
Need a soundlogo, anyone?
Only a minority of brands posess a recognisable musical signature. So to give all you marketers a running start: what can we learn from three iconic Dutch soundlogos?Continue reading
Why Volkswagen sounds like a woman
A world without brands is extremely impractical. After all, consumers are lazy. Faced with choices, we fall back on our habits. How does audio help us with that?Continue reading